Thursday, 15 January 2009

Analysis of questionaire results

I have analyised some of my questionaire results which have helped me and my group make some important decisions about our project:

Media Studies Questionnaire: Analysis of results

For the First question, ‘How old are you’, we tried to get a varied group of people in order to make sure our questionnaire was a fair representation of all different social groups and ages. Although our most popular answer was 10 – 20, which wasn’t surprising because we had many of our questionnaires completed at school, were obviously the most common age group is 10 – 20. I also managed to get 2 people in the 21- 30 age group, 1 in the 31 – 40 age group and 4 people in the over 40s group. I think this means all age groups have been catered for and so therefore it is a fair ‘random’ selection, so the results will be fair. Also, we can now analyse if age group matters to the favourite genre, actor, ect and who we should target our film at, to help our group decide these important queries.
The third question we asked on out questionnaire was the occupation of the person completing the questionnaire and we felt this was an important question to ask, so again we ensured we had a varied amount of people filling in our questionnaire. The most popular answer we got was student, which again reflects where most of our questionnaires were filled in. However from this, our group realised we should probably target this market during production of the title sequence because otherwise the answers during the questionnaire may not reflect the older generation/ other working professionals and therefore they may not like the certain genre of film we have chosen. Other answers we got from this question were incredibly varied, with answers such as Teacher, Librarian, Unemployed, Landlord, IT technician and Bartender, so although we didn’t get an equal amount of people for each group, we managed to get a fair representation of lots of different working professionals. From this question our group has realised we should probably target our film at the student demographic, if we also decide on the genre of film and other questionnaire results based on the results of the questionnaire.
The fourth question our group asked in the questionnaire was probably the most important; ‘what is your favourite genre of film’ - this is important because it will help us decide what genre to base our title sequence on, as we will know which genre is most popular and therefore which genre would be most liked. We noticed we had two most popular answers, Horror and comedy which although in comparison are entirely different genres; both genres are popular within the student demographic. Another popular answer we got was action, and the least popular answers we received were Sci Fi and Thriller. From this question our group know not to produce a title sequence on either the genre of Sci Fi or thriller, as they received no votes during the questionnaire. However we will have to decide which genre to choose, out of Horror and comedy based on other answers during this questionnaire and personal preference.
The next question we completed, number 5, was ‘what activities you do in your spare time’ and we decided to ask this question so that we would have an idea of how important films were and film watching was to our questionnaire fillers, and also to analyse if we could use any of the participants favourite hobbies during the title sequence, so they could relate to the title sequence more, and therefore find it more engaging. The most popular we found was ‘socialising with friends’ and we found this answer important because we can use this during our title sequence if we are unsure of our own personal ideas. Other answers we received were ‘going to the cinema’, ‘shopping’ and ‘live music’ which will also help us during the making of our title sequence because we know to include a soundtrack and used varied locations which the audience can relate to, such as cinemas and shopping centres.

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